It’s no surprise that, according to Grand View Research, the global online casino industry has already surpassed the $19.11 billion mark and could continue growing by a CAGR of about 12.2% within the next few years. Agreeably, one of the factors contributing to this growth is the openness to innovation in the industry. Consider online platforms, for instance.
After the first one launched in the late 20th century, many others have emerged, allowing players to participate from any place at any time. But beyond that, other innovations like crypto are setting in.
And now that crypto has gone from fringe tech curiosity to a full-blown financial player, businesses are now changing how they think about payments, privacy and so on. So, if you want to learn more about how real money casinos can capitalize on these trends, this article is a must-read.
The growing need for instant payments
Just about two years ago, in 2023, a report was released showing that 74% of consumers had used instant or fast payments. In another place, a study noted that 78% claimed to be highly satisfied with such experiences, showing just how important instant payments have become. In an industry like online casinos, where immediacy is a thing, you don’t expect things to be different.
With the industry expected to grow by a CAGR of 12.2%, you expect acquiring and retaining customers to become more expensive. So, to get ahead of these costs, online gambling platforms may turn to infrastructures like instant payments to improve customer experience.
Thankfully, with cryptocurrencies, players can access their funds within no time. Others like Solana can support many transactions (65,000) per second, which can be handy during peak seasons when platforms have to be scalable. You don’t want to imagine experiencing payment lags when engaging in games just because many other players are using the same platform.
Such experiences can have devastating results. According to SuperOffice CRM, one in three customers may leave just after one negative encounter, even if they love your brand. On the flip side, providing better experiences through implementing scalable and fast payment methods like Solana can increase retention rates, which may lead to better business performance.
Reaching a broader audience
Just recently, Exploding Topics published a report claiming that there are about one billion crypto users globally. This is a considerable figure to target for an online casino seeking to reach new audiences. Of course, crypto owners are more likely to use it as a payment method than non-owners.
In some regions like Singapore, 52% are already using it to pay for goods and services, while 67% intend to use it for future transactions. Another study by PYMNTS.com found that over 46 million consumers are planning to purchase using digital currencies. To appeal to this tech-savvy population, online casino companies can incorporate crypto into their payment methods.
This may present them as customer-centric, which may increase conversions. You definitely want players to find relevant experiences when interacting with your brand. And one way you can accomplish that is by providing experiences that align with contemporary trends. This way, you could increase profitability by as much as 60% and outperform competitors by a long way.
Plus, a considerable percentage of the world’s population is still unbanked. According to some approximations, only 76% can access financial institutions. So, if online casino companies can accept crypto, they suddenly open the door to millions of new users who were previously locked out of the market, not because they didn’t want to play, but because they couldn’t deposit.
Blockchain security appeal
Just recently, in 2023, more than 70% of online casinos reported cyberattacks. Now that technology has really improved in 2025 and threat actors often rely upon it to enhance their strategies, you can imagine what things are like as of now. This is why you do not want to ignore online security even for a minute. In fact, IBM suggests that you may need as much as $4.88 million to recover from such incidents.
Plus, players are becoming more aware of the need for secure platforms and ignoring this preference could really hurt your brand reputation. Already, acquiring new customers has proven more expensive than retaining – some studies say you may need at least five times more. Therefore, you don’t want to make it more challenging for new players to sign up for your platform just because you appear insecure.
That’s why several bookmakers are adopting more secure infrastructures like crypto to improve their appeal to security-conscious customers. With blockchain-based casino gambling platforms, the entire gaming process can be decentralised.
That means no central authority can tamper with results or payouts. Every transaction is logged on a public ledger, which anyone can audit, promoting a level of transparency unheard of in traditional gambling systems.
Our final word
Undoubtedly, crypto has features that can benefit online casino companies and even make them more competitive. For instance, let’s assume a player wanted to spin some wheels in a slot game. They will not only consider things like bonuses and RTP but also the security of the gambling platforms.
If yours comes out as secure because you adopt technologies like blockchain, you may cause most of them to become returning customers.
Besides, crypto can help provide better player experiences through its fast transaction speeds. It can also be a good strategy for reaching diverse audiences, including financially excluded ones.